Marketing

Some Common SEO Mistakes Made By Content Writers

Content, as we all know is a very important aspect of internet marketing, but it is also one of the most poorly utilized by many people. Writing content that actually gets the right results is important but not always easy.

Here are a few of the most common mistakes that content writers make and how to prevent them, so that your content is actually effective.

1. Keyword Stuffing

Let’s start with an easy one shall we? Keyword stuffing can be obvious or subtle. There was a time when keyword stuffing simply meant putting in a given phrase too many times. But the concept is more holistic than that these days.

All of your content should be written with a keyword in mind, but that phrase should never be used in a situation where it doesn’t fit.

Example:

When trying to optimize for the phrase “SEO company California” some writers will actually place that phrase in a sentence. The problem is that that particular phrase won’t fit in a sentence without making it look spammy.

It is important to realise that search engines are clever these days. To target that particular phrase, it is sufficient to mention “SEO company” and “California” in two separate places. In fact, you don’t even have-to mention your location because chances are, Google knows where you are based anyway!

2. Not Using Related Keywords

Search engines are very good at knowing which phrases are related to which other phrases. So much so, that you can often rank for a phrase without it even appearing in your content. But equally, you can fail to rank despite using that keyword.

A good content writer should naturally mention other related phrases. This shouldn’t take a lot of conscious effort if the topic that you are writing about is relevant.

Search engines are very good at knowing which phrases are related

For Instance:
If you are writing about “Wooden Furniture” there is a good chance that your article might mention other related words such as; “furniture”, “chairs”, “table”, “kitchen”...

You might only use the phrase “wooden furniture” once in your article, but if a couple of these related phrases are mentioned throughout the content, Google will quickly figure out what the content is actually about.

3. Not Considering Intent

Ok, so you have a keyword that you want to rank for. Let’s say your keyword is “link building management”. Many content writers will simply write an article about link building without really considering the user’s intent.

Remember that the goal of our article is to publish something that actually deserves to rank for that phrase, so it is important to consider what someone searching for this phrase would actually be looking for.

Example:
Is someone searching this phrase looking for tips on how to manage their link building? Or are they looking for a link building management service?

The intent of the phrase will have an impact on how the article should be written (salesy vs informative) and what it should be about.

4. Not Checking Out The Competition

If you want your content to rank for a phrase, you should start by checking to see what you’re up against. Just as you would check your competition before starting a business, how can you know that your content will rank if you don’t know what is already ranking?

Try Googling your phrase and a couple of related phrases to see what sort of content does well. Read the best ranking articles and try to think of ways to add to them and improve upon them.

Whatever you are writing, always remember to write content for your reader, not for the search engines. Do a better job of solving the readers problems and your content will do better.



Do you write with SEO or your audience in mind - or both? Tell us via comments below!



M
Mark Johnson is a conversion rate specialist and owner of ThinkTraffic.co.uk, a small team of enthusiastic SEO and online marketing specialists.
A
  • A
    Adrian
  • June 24th, 2013
Very informative, thanks. I'd like to ask, is it fine to have more than one keyword or key phrase in your content as long as you can fit it in? Or would I be better to limit the number of keywords that I like to target in one article? Will using three keywords in one article be fine? Cheers.
    M
    • M
      Mark Johnson
    • July 1st, 2013
    Hi Adrian


    In principal there is no limit to how many words you can optimize your content for, although mentioning three keyword phrases in your page title without it sounding odd will be tricky.

    Google is getting pretty good at understanding what your content is about anyway though, so if you want to target three phrases that are all well related, just write the content naturally and don't worry too much about whether each phrase is actually mentioned.
G
  • G
    grace
  • June 26th, 2013
i just want to know how i can grasp the eyeball of customer?
G

This site uses Akismet to reduce spam. Learn how your comment data is processed.