Amazon start partnership with India's massive store Future Retail

Jul 9, 2019
This Monday Amazon announced that it had started to work with Future Retail with a primary focus on groceries, fashion, appliances, home and kitchen.

Future Retail has over 350 million footfalls across its network, and was only responsible for bringing 7/11 convenience stores into the Indian market.

Despite its giant status Future Group has been predominantely offline until now and it certainly makes logic sense for Amazon to gain a foothold and market share using an already established local presence.

With a population of 1.37 billion (, India is only marginally behind China as the 2nd largest population worldwide - so it is certainly not an opportunuity to be sniffed at.