Meta tag keywords + description

Jul 14, 2009
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belgium
I restarted working on my Open Cart website. I've been playing around with it some months ago just to learn to know it. I'm gonna rebuild my website from the ground up so I can launch it in a few months time.

I just wanted to check if I understood everything correctly.

* I made sure my URL's are SEO-friendly. To make sure it will look like this: www.mydomain.be/PS3/Little-Big-Planet I fill out Little-Big-Planet as SEO productname.

* Meta Tag Keywords: here I fill out max. 20 words with a comma in between, keywords that I think people will use in Google to search for my product

* Meta Tag description: here I put a discription that gives a bit more explanation. This will be the text that will be under each "hit" when you searched something on Google.

Is this right? Or am I overlooking something.

Can somebody give me a tip for the Meta Tag description. I was thinking to put something like "buy the best games at the best price with 'my gameshop'. The biggest choice, sharpest prices and best service. Appearently, I need to use a different meta tag description for each product :confused:
 

Dan

Oct 25, 2011
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England
Having a bit of trouble with this myself at the mo! Writing the description as like bullet points as its easier to read, good - bad?
 

redspell

Banned Member
Oct 12, 2009
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bynnad, you would be better writing the meta description as a keyworded sentance or two as it is used/displayed in the majority of search engine result listing pages.

Usually only the first 160 characters of the meta description are shown and its best to have a keyword near the beginning of the sentance.

Best practice is to word it in a way that when read by the browser doing a Google search, it will encourage them to click your search listing over the others on the page.
 

Dan

Oct 25, 2011
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England
I meant 'description' only not meta description. However your advice is still most useful thanks
 

Dan

Oct 25, 2011
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Also, is repetition necessary? so if the keywords were listed like this: 'black leather, black, leather, pretty' would it still pick it up regardless of how I;ve entered it? Whether there a phrase or word, does it effect how it will appear is basically what im asking.
 

redspell

Banned Member
Oct 12, 2009
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www.eshophosts.co.uk
I wouldn't bother with the individual words such as 'black' or 'leather' as on their own they are too vague, best to stick with 2 or 3 word phrases to drill down on relevance.