For my business, I currently utilise Facebook, Twitter and Instagram.
Which do you use? and find most effective in terms of generating sales?
When choosing the best social media network for your business it depends on many things including your product/service and who your "average" client. Twitter is a fantastic networking tool and great for having conversations with your customers but often isn't the go-to network for researching brands and products. You're better of channelling your energy into Facebook and Instagram but make sure you choose highly visual content as both algorithms don't like too much text.
I would also urge you to analyse your current social media audience data this can provide you with a lot more information and will definitely help you profile your customers.
Social Media Marketing Manager
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